Brief blog post about… blogging

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I’m only doing a brief blog post today as it’s a Sunday night, I’m tired and I’ve got work tomorrow. Oh joy! Actually the job’s going well but still…

Despite my fatigue, however, I thought I’d share with you some thoughts, things I’ve been considering about what makes a really good blog. I’ve numbered my points, but they don’t necessarily have to be in this order.

  1. Content. This may seem obvious, but it can be easy to forget when, say, you don’t have a lot of time and you just want to do a quick post before going to bed after a difficult Monday! But it is important – it’s important to remember who you’re aiming your blog at – who the reader is and tailoring your blog content accordingly. So you need to think about what you really want to say on your blog – like commenting about writing, films or whatever it is you want your blog to be about. Research your subject area – I think this is key to getting your blog to be genuine and authentic.
  2. Appearance. This is one I often struggle with. I’m not the best in the world when it comes to knowing how to create a blog that looks really great and professional. If I’m honest I don’t know all the tricks – what it often comes down to, I think, is literally knowing which button to click to make all the columns and images align properly for example. This post is a case in point – if anyone in the world knows how to get WordPress to align the picture and the text properly PLEASE drop me a line!!! Anyway, if a blog looks good it’s obviously going to attract more traffic, which is the name of the game in the blogging world. 🙂
  3. Interacting with your readers. As I’ve mentioned previously on this blog, this one is so important. I always try to reply to every comment that gets posted on my blog. I realise that if you have, say, 20,000 people following your blog, this is going to be difficult. But for most of us, we don’t have this problem. So if you can do everything in your power to connect with your followers, that’s going to be a surefire way of even more people following your blog. People like to hear from you, they want to connect.
  4. Think about who your readers are. This is linked to no. 1, but I think it deserves a bit of extra reflection. Who are you targeting your blog at? Are they teenagers/twenty somethings/middle aged? Are they single/married/divorced? You can have a really good time thinking about who your readers are. I’ve been doing this for my novels, trying to think clearly about who I’m aiming them at. It works well for blogging too.

I’m running out of steam now and that’s just about all I can come up with tonight. But it’s definitely worth bearing in mind thoughts on how to make your blog better, particularly if you need a boost in the numbers of people following your blog. Even if you don’t, it’s still good sometimes to take stock and think again about where you want to go with your blog, what the next chapter of it is going to be.

Phew! That post wasn’t so short after all. 😉

So over to you. What do you think makes a good blog? Do you have any tips you’d like to share, things that have worked for you?

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