Brief blog post about… blogging

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I’m only doing a brief blog post today as it’s a Sunday night, I’m tired and I’ve got work tomorrow. Oh joy! Actually the job’s going well but still…

Despite my fatigue, however, I thought I’d share with you some thoughts, things I’ve been considering about what makes a really good blog. I’ve numbered my points, but they don’t necessarily have to be in this order.

  1. Content. This may seem obvious, but it can be easy to forget when, say, you don’t have a lot of time and you just want to do a quick post before going to bed after a difficult Monday! But it is important – it’s important to remember who you’re aiming your blog at – who the reader is and tailoring your blog content accordingly. So you need to think about what you really want to say on your blog – like commenting about writing, films or whatever it is you want your blog to be about. Research your subject area – I think this is key to getting your blog to be genuine and authentic.
  2. Appearance. This is one I often struggle with. I’m not the best in the world when it comes to knowing how to create a blog that looks really great and professional. If I’m honest I don’t know all the tricks – what it often comes down to, I think, is literally knowing which button to click to make all the columns and images align properly for example. This post is a case in point – if anyone in the world knows how to get WordPress to align the picture and the text properly PLEASE drop me a line!!! Anyway, if a blog looks good it’s obviously going to attract more traffic, which is the name of the game in the blogging world. 🙂
  3. Interacting with your readers. As I’ve mentioned previously on this blog, this one is so important. I always try to reply to every comment that gets posted on my blog. I realise that if you have, say, 20,000 people following your blog, this is going to be difficult. But for most of us, we don’t have this problem. So if you can do everything in your power to connect with your followers, that’s going to be a surefire way of even more people following your blog. People like to hear from you, they want to connect.
  4. Think about who your readers are. This is linked to no. 1, but I think it deserves a bit of extra reflection. Who are you targeting your blog at? Are they teenagers/twenty somethings/middle aged? Are they single/married/divorced? You can have a really good time thinking about who your readers are. I’ve been doing this for my novels, trying to think clearly about who I’m aiming them at. It works well for blogging too.

I’m running out of steam now and that’s just about all I can come up with tonight. But it’s definitely worth bearing in mind thoughts on how to make your blog better, particularly if you need a boost in the numbers of people following your blog. Even if you don’t, it’s still good sometimes to take stock and think again about where you want to go with your blog, what the next chapter of it is going to be.

Phew! That post wasn’t so short after all. 😉

So over to you. What do you think makes a good blog? Do you have any tips you’d like to share, things that have worked for you?

More on the way…

I know I’ve been VERY inactive on this blog lately. Well I can sum it up it one word: work. Which I’m actually loving. I started a new job a little under three months ago and it’s going very well but it’s making me tired, so I don’t have much energy to devote to writing, let alone blogging.

But I’m gradually getting used to it and I’ve decided to prioritise writing/blogging/marketing of books etc over watching TV in the evenings – which I’ve been doing too much of lately!! (My excuse is fatigue and I’m sticking to it!)

I don’t know about you, but I find TV very addictive and although I tend not to watch more than one programme per evening (excluding the news), there are certain shows I find I can’t stop watching. But I’ve made a decision not to commit to watching new series as they appear but to try to concentrate on writing and everything that goes along with that.

I’m not sure if I’ll be able to stick with this plan – but hey it’s the start of Lent today and I could decide to give up on a bit of TV watching for 40 days or so, see how I go. I’ll keep you posted with how I get on. 🙂

Some bigger news now: I want to take a different approach on this blog. Reason being is that recently I’ve found that the posts I’ve done which have attracted the most interest have been those which are concerned with the nitty-gritty practical side of writing and blogging – how to start a blog, how to attract more followers to your blog, what about marketing your books and so on.

The interesting thing about this is I’ve had lots of views of my blog when I’ve least been expecting it – and it’s been hard, nigh-on impossible, to replicate. But I’m going to keep trying, because I’m passionate about this blog, promoting my writing, and above all connecting with all of you, my fellow bloggers.

So I’m going to aim to write, at least initially, practical blog posts which will share my progress (or lack of it) with blogging, writing, marketing and publishing. I hope you’ll join me in this quest and let me know what you think of my efforts.

To all you bloggers out there, what kind of blog posts do you find attract the most traffic to your blog?