Advice needed

OK guys I really need some advice here. As many of you will be aware, I’ve self-published two novels, The Inheritance and Reunion of the Heart, on Amazon Kindle within about a year of each other (September 2013, August 2014).

The thing is neither of them have taken off – I mean AT ALL – and I’m feeling really low about it. I will admit that I haven’t done a huge amount of promotion for either and I guess you would all say that that is why they haven’t sold much.

But here’s the thing: I’m not entirely convinced about the positive impact of lots of (and sometimes costly) promotion. I’m not convinced that putting them on a number of different promo sites would make a massive amount of difference. Or tweeting about them. Or Facebooking etc.

About a year ago I put The Inheritance on a free promotion. I got nearly 9500 downloads. But I was really disappointed that it didn’t translate into sales. I think part of the problem was that around that time Amazon stopped promoting free books hence my struggle to get more sales afterwards.

So anyway last weekend I decided to do an experiment and put The Inheritance on sale at 99c. I thought maybe I might get a few more sales. I did tweet about it but so far nothing.

I’ve read some ebooks about getting to know how Amazon and its algorithms work and how to use that to my advantage. I’ve tried changing some of the keywords on Reunion of the Heart but that hasn’t seemed to make any difference either.

Some of these books have also suggested various ways to promote your novel strategically, things like setting up a mailing list. But would these work or affect my sales if I haven’t got a book coming out soon? I would also struggle with setting up a mailing list as I haven’t got a clue how it’s done!

I feel frustrated because I think (maybe erroneously!) that my books are as good as many other people’s that are out there and doing OK for themselves. The main problem is that no one knows they’re there. Also, as my husband has pointed out, I write in a broad genre (i.e. contemporary romance) and so it’s hard to target my potential audience with things like good keywords because there are so many titles out there.

Argh! Anyway, I feel like I need to create a good strategy, a plan to give my books a bit of a kick start so that I can somehow let people know that they’re out there and are worth a read. But I don’t know where to start. I’m also tired from my new day job (which is great BTW – I can be thankful for that at least!) and I don’t want to take on too much extra work at the moment.

Any suggestions? Or anyone going through a similar experience?

*I should add that I’ve heard from a writer friend that ebook sales (particularly in the UK) are down which I guess doesn’t help!

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